James Amato

Photo of James Amato, President and CEO of Catalyst
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About

James Amato is President and CEO of Catalyst Advisors & Consultants, a strategy and innovation firm advancing economic growth and community prosperity across North Carolina. He partners with leaders across sectors to design adaptive strategies that strengthen ecosystems, accelerate opportunity, and unlock potential.

James’s approach to economic development is both strategic and deeply embedded. He works in embedded roles—such as Innovation Leader with the City of Wilson and Greenlight Community Broadband, and Strategic Growth Leader for The Assembly, North Carolina’s largest independent news organization—helping organizations grow from within. He also serves in advisory roles to tourism and economic development organizations across the state, providing monthly, retainer-based guidance on brand, strategy, and organizational growth. In project-based work, he leads special initiatives in product development, AI adoption and auditing, and adaptive strategic planning.

Rooted in a skilled trades and workforce development background, James brings a deep respect for the dignity of work and the potential of people-centered innovation to transform communities. His work builds bridges between rural and urban economies, fostering entrepreneurship, workforce pipelines, and place-based prosperity across North Carolina.

A member of NCEDA’s Legislative Committee, James draws on more than two decades of experience spanning higher education, nonprofit management, corporate strategy, and public-sector advisory. His leadership centers on aligning people, purpose, and performance to create lasting impact.

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